Home Community Beer pairs well with Alpine Education Foundation

Beer pairs well with Alpine Education Foundation

Barons Market manager Merlyn Abrams

About 90 people experienced the Black Plague last Wednesday. The India Pale Ale was served up at Barons Market in a Backroom Beer Pair­ing that featured Black Plague Brews matched up with food items on the concrete loading dock behind the store in a makeshift speakeasy.

All proceeds from the beer pairing event are being donated to Alpine Education Foundation.

The event was part of a larger education fun­draising initia­tive with all eight South­ern California Barons market locations host­ing similar events in dif­ferent neigh­borhoods with proceeds go­ing to local schools.

From left to right: John Halverson, Tony Weaklin, April Halverson

Barons Se­nior Vice Pres­ident Rachel Shemirani said in an email that the Backroom Beer pairing is an opportunity for the company to celebrate charitable spirit while giving back to local schools.

“Barons is, and always has been, a community-based market focused on bringing the neighbor­hood together,” Shemirani said.

Alpine Baron’s Manager Merlyn Abrams had traded in her green apron Wednesday night for a gothic-inspired costume that added to the theme of the event. She checked in registered attendees and chatted about the different brews being of­fered, including Hazy Scandal IPA, 1347 and Tony Hawk’s signature Birdhouse IPA.

“San Diego is such a big microbrew town,” Abrams said.

“We usually see some of the same people at all of our events, the locals who like to get together with friends for an evening. This one is really spe­cial though because it benefits Alpine Education Foundation and we all love to support our local kids.”

At $15 per ticket, the event raised over $1,000 to be donated to Alpine Education Foundation, a volunteer, non-profit organization.

Outside on the concrete back patio, Baron’s employees had decked themselves out for the night in costume pieces reminiscent of the art­work and names of the sample beers they handed out to attend­ees.

Barons Market employee Beth Heimerdinger

Baron’s employee Beth Heimerdinger stood in her all-black outfit and dark wig and handed out miniature glass tankards of Hazy Scandal IPA paired with five-cheese flat­bread while describing the sample brew as having robust fruit flavors like papaya.

The customer who accepted the sample responded that it was perfect with pizza and go­ing to a good cause so it was a win for everyone involved.

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