Alpine residents have a chance this holiday season to make a difference for pets in need. On Saturday, Dec. 6, from 10 a.m. to 3 p.m., the Viejas Community Market at the Viejas Pit Stop at 5454 Willows Road will host the first-ever Pet Food & Supply Drive, organized by local volunteer Anne Craig.
This event is a donation collection only. Families in need of pet food and supplies can sign up at the event or via email at alpinecares4pets@ gmail.com. Once donations are sorted and cataloged, items will be distributed on a first-come, first-served basis.
“For many people, pets provide comfort, companionship, and even independence,” said Craig, Pet Food & Supply Drive organizer and community volunteer. “Times are tough, and too often those who are struggling still want to care for their beloved animals. This drive ensures they have the support they need.”
This initiative is a first-time effort for Alpine Cares 4 Pets, with hopes to continue in future years, depending on community response. The drive underscores the organization’s larger goal of fostering generosity and empathy while addressing real needs in the neighborhood.
Donors are asked to provide sealed pet food and treats, grooming supplies, toys, bedding, and other essential items. Craig and a team of volunteers will inspect, clean, and sort all donations to ensure they meet safety and hygiene standards. Natural Instincts, a local pet supply store, will assist with distribution, and additional volunteers will deliver items to families unable to pick them up.
Distribution will be based on need and the number of pets in each household. Families can generally expect a two-week supply of food per pet, one grooming item, one toy, and one of each other’s essential items. A sign-up sheet at the event and email registration by Dec. 19 ensure organizers can fairly allocate the donations.
Craig emphasized that this drive is about more than supplies— it’s about strengthening community ties. “Organizing this charitable effort is inspired by my 101-year-old father, who taught me that the true measure of society is how we care for its most vulnerable,” she said. “Our pets remind us to be generous, loving, and compassionate every day.” She shared a thought that captures the spirit of the drive: “Every time I lose a dog, they take a piece of my heart with them. Every new dog that comes into my life gifts me a piece of theirs. If I live long enough, all the components of my heart will be dog, and I will become as generous and loving as they are.”
Residents and local businesses are encouraged to donate, volunteer, or help spread the word. By coming together, the Alpine community can ensure pets get the care they deserve, even when times are hard.
For more information, to donate, or volunteer, email alpinecares4pets@ gmail.com or stop by the Viejas Community Market on Dec. 6.
